Love’s is trying to attach its name to Valentine’s Day…

9:30 AM EST on February 13, 2014

I guess sponsoring shitty Thunder seats wasn't enough for them. Now the folks at Love's are trying to put their name on bad holidays, too.

Earlier this week, Love's Travel Stops (I assume) issued a self-congratulatory press release announcing that Governor Fallin and Mayor Cornett have partnered up to declare February 14th "Love's Day." Ironically enough, that's what's the prostitutes who hang out at Love's have been calling Valentine's Day for years.

One Oklahoma City TV station was desperate enough to take the PR bait.

Via KFOR:

Love’s Travel Stops corporate employees, with the help of Gov. Mary Fallin and Oklahoma City Mayor Mick Cornett, will kick off its 50th anniversary by taking time to do good in the community.
On Friday, February 14, 500 plus Oklahoma City-based corporate employees will ‘Share the Love’ and spend the day volunteering to remind the community of the giving spirit of Love’s and its employees.

Ha. Thanks for spelling it out for us. I assumed Love's employees volunteered to help others in times of need. It's good to know they're like everyone else and do it so they can remind us of how awesome they are.

The story continues:

Governor Mary Fallin and Mayor Mick Cornett declare Feb. 14 “Love’s Day”.
The day will start with Gov. Fallin and Mayor Cornett’s offices issuing proclamations declaring it Love’s Day.
Tom Love, founder and executive chairman, Jenny Love Meyer, vice president of communications, with the help of Oklahoma City Thunder mascot Rumble the Bison, will lead employees in a pep rally before sending them out into the community.

Volunteers will split into two large groups; morning volunteers will pack nutritious food boxes at the Regional Food Bank of Oklahoma to be distributed to area families and afternoon volunteers will mentor children at the Boys and Girls Club of Oklahoma County.

The celebration will be held from 8:30 a.m. to 9:00 a.m. at Love’s corporate office headquarters on north Pennsylvania Ave.

So Love's is celebrating its 50th anniversary by having an 8:30am pep rally on Valentine's Day? That sounds... awful. Seriously, I can hear the cynical Love's employees from the Ardmore travel stop grumbling about it now. I bet they start the rally with a prayer and end it with everyone asking "What's Good For The Company."

Anyway, remember after the May 20th tornado when Bob Stoops arrived unannounced to help with the clean up efforts? Well, this PR job and the accompanying story is the exact opposite of that. It's good the employees are volunteering and everything, but the company should act humble and quit bragging about it. Just like a Love's Travel Stop bathroom, it smells like desperation.