Yesterday, Zach Lowe of Grantland ranked the 30 NBA team logos. The mark of our beloved orange, light blue, dark blue, yellow, and I guess occasionally white Oklahoma City Thunder came in dead last.
Like, what is this? Thunder higher-ups hoped fans would think of two things when they heard the name — storms and rampaging bison — but they didn’t want to commit visually in either direction. A stormy logo might marginalize the bison, a key symbol for local Native Americans, and the staid Thunder thought it would be silly to have mature adults wear jerseys with animals on them. “We didn’t feel like having professional players represented by [an] animal was where we wanted to be,” says Brian Byrnes, the team’s senior vice-president for sales and marketing. Besides, Byrnes says, “the bull was already taken.”
Straddling the fence resulted in this vanilla mishmash. “It might be the best D-League logo ever made,” says Tom O’Grady, who served as the NBA’s first creative director before leaving to found Gameplan Creative, a Chicago-based branding consultancy. Team officials say the shield hints at a leader charging into battle, and that the upward rising “bolts,” which don’t look like bolts at all, symbolize a young franchise growing up.
Wow. Burn. “Best D-League logo ever made?” What did the D-League do to piss off Tom O’Grady?
I’m not very surprised that OKC’s logo was ranked dead last. Not to be the guy who liked the band first, but I’ve always thought the Thunder logo sucked. Actually, screw that. I am going to be that guy. I was actually the first person in the world to not like the Oklahoma City Thunder logo. Well, at least the first person to do so publicly.
Here’s the proof:
This Billy Donovan news is such a big deal that it woke up Clark Matthews!
Last night, TLO co-founder, Eddie Sutton autograph tramp stamp tattoo wearer and overall basketball junkie Clark Matthews folded up the old checkers board and filed this post about Billy Donovan joining the Oklahoma City Thunder. Specifically, he looks at who the Thunder shoulda coulda woulda hired as a head coach instead.
After several days of being on the verge, the Thunder sealed the deal with new head coach Billy Donovan. As every article about the hire will say, Donovan–a disciple of Louisville’s Rick Pitino–coached at the University of Florida for 19 seasons, winning two national championships among the four Final Four appearances. Nice, right?
He also lead the team to a sub-.500 record that disqualified them from the post season during the Gators’ most recent season. So, in the “what have you done lately?” metric, Donovan is even less impressive than the departed Scott Brooks in that his failure to make the playoffs was despite a winning record, much tougher competition (he coached in the NBA), and a plethora of injuries that left him making line ups out of bailing wire and Lance Thomas.
As Thunder GM Sam Presti has maintained throughout the process, though, nothing that happened in the past year matters. If so, Coach Brooks would get another season puzzling out end of game playcalling like Patrick figuring out his drink order at a restaurant without a bar. Brooks likely did his best work as a head coach since his Coach of the Year campaign right before getting the axe. It’s just business. His contract had left him as a lame duck manager going into what could be the most important season in franchise history, and without that status, there was evidence he had lost leverage with his players.
Rather than commit to the tenured Brooks, Presti chose to go in a different direction and zeroed in on Donovan. Even throwing out Florida’s struggles in the most recent season, the choice can be controversial. Brooks’ replacement has to make an impact in year one and that means getting the team’s core to buy in to his system (even Phil Jackson would have trouble convincing Russ to be anything slightly different than Russ), keep the stars happy in the run up to their impending free agency, and return to the success that was taken for granted 12 months ago. Any failure in any of those goals could spell a complete overhaul of the team and years of re-building while praying for another elite talent like Kevin Durant or Russell Westbrook to be available to OKC in the draft.
Success with those high stakes will be lead by a rookie coach with no professional coaching experience. Not. Optimal. Donovan has spent the past twenty years dealing with college kids who made roughly zero percent of the salary of him. Getting the players to follow his instructions will come with increased difficulty when he cannot threaten to pull their scholarship, and the player has infinitely more NBA exposure.
This is not to say Donovan will not meet the challenge. I believe (hope? pray?) he will be the coach this team needs. His record with the Gators proves he knows how to win, and those national championships were earned using the collegiate level superstar talent. He even convince Joakim Noah (now of the Bulls), Al Horford (Hawks), and Corey Brewer (somewhere in the NBA) to delay their million dollar paydays to make that second title run…and that was a tough sell considering how garbage the draft class was. This tells me he can build strong relationships with players and manage egos.
That said, it’s worth looking at the road not taken. Who could the Thunder have hired instead?
It’s been a little less than 24-hours since we discovered Scott Brooks was fired as the head coach of the Thunder and I’m still hearing Handel’s music in my ears.
It really is that glorious.
Once again, Brooks isn’t a bad NBA coach. He was a great with most players, was a solid company man and had high character. He was just no longer the right fit for the franchise. Some guy named Sam Presti confirmed this in a press conference:
“Change in organizations are necessary at times. As much as continuity is required for lasting success, change and transition are the engine for progress and evolution. And so we’re embracing that change and looking toward the next stage of our development of our organization in Oklahoma City.”
It must be nice to be Sam Presti. If the whole NBA general manager thing doesn’t work out, he can always turn to a career in politics or writing fortune cookies.
Even though I see why OKC is making this change, it’s still sad to see Scott Brooks go. For one, he is a really good guy. Three or four years ago, I saw him at the Orange Leaf Frozen Yogurt on N. May. Somehow I ended up behind him in the toppings bar. After putting on a few blueberries, he was sprinkling some chopped nuts over his FroYo when he turned to me, giggled and said:
“What do you call nuts on your chin?”
Surprised and very flustered, I blurted out “What?”
“A dick in your mouth,” he then paused for a few seconds, let out a smile and said “Haha! Just kidding, buddy. Scale up! Your frozen yogurt is on me.”
It was a strange moment indeed, but the fact that Scott Brooks bought my frozen yogurt shows what a good guy he is. He was really nice. I can see how he relates to his players so well and why they admire and respect him.
Anyway, to pay tribute to Scott, I thought it would be nice to take a look back at some pics that represent Scott’s finest moments as a coach of the Oklahoma City Thunder:
1. The day Sam Presti finally got him a new Etch-A-Sketch to draw up plays…
Before this advancement, he used watercolors and parchment to draw up those last-second desperation threes.
2. When he showed off his karate skills during a halftime show…
I think this happened during the first season on a Tuesday night game against the Timberwolves.
3. That time he killed the terrorists who took his daughter hostage…
He is a badass.
Dreams do come true!
Farewell, jokes about Liam Neeson. Good bye, Etch-A-Sketch used to draw-up out-of-bounds plays.
Scott Brooks is out as the coach of Oklahoma City Thunder. Earlier today, Adrian Wojnarowski broke the news on Twitter:
Oklahoma City has fired coach Scott Brooks, league source tells Yahoo Sports.
— Adrian Wojnarowski (@WojYahooNBA) April 22, 2015
Here was my immediate reaction:
First of all, sorry about posting that picture. That’s a shitty thing to do on a Monday following a tough Thunder loss. If you want to watch this video a few hundred times while moaning “Why! Why!! Whyyyyyyyy!!!” as tears roll down your face like the lady crying behind Kevin Durant as he hugged his family at the end of the 2012 NBA Western Conference Finals, I don’t blame you.
I’m not posting the pic because I’m mean. I’m doing it because the James Harden Trade (a.k.a. the worst moment in Oklahoma City sports history) came back to life yesterday. This was due to the Rockets visiting the Peake for an Easter matinee and this ridiculous Darnell Mayberry article that lists some reasons why the trade “will never die.”
The article, which reads like a “branded news” piece purchased by The Thunder Ministry of Propaganda, caught the eye of Bill Simmons:
OKC newspaper piece about the Harden trade leaves out the key point – they didn't have to trade him when they did. http://t.co/yrdgViPR9s
— Bill Simmons (@BillSimmons) April 5, 2015
Bill has a point. The Thunder did not have to trade Harden when they did. They could have let him play the season out on his rookie contract and then either signed him as a RFA or traded him after the season. They also could have just done the right thing and signed the Beard to the max deal he deserved, named him a starter, and gone to war with a Durant – Westbrook – Harden triumvirate. Wouldn’t that have been nice? You could have put them on the court with Renzi Stone and Tim Heskett and named Travis Ford their coach and they still would have won 60-games and multiple titles. I guess it made too much sense.
Simmons followed that observation with a series of “facts” about the trade. This caught the eye of Kevin Durant. He had a simple four word message for the self-proclaimed Sports Guy:
Thanks! Your message has been sent!