In effort to combat lagging revenues and fewer print subscribers, The Oklahoman has launched a new premium website called Oklahoman.com. It will basically offer all the content you get at NewsOK.com for free, but will be designed and updated in a more traditional, “day by day,” chronological format. Basically, it’s a slow, simple website for people who can’t handle the hustle and bustle of a 24-hour news cycle…like your grandpa or a woman named Rose.
The Oklahoman has a new website, launching Oklahoman.com as a premium site for its current and future subscribers…
“It’s a premium reading experience,” said Chris Reen, president of OPUBCO Communications Group and publisher of The Oklahoman.
“We carefully designed it for our print and digital subscribers who like the way The Oklahoman is organized every day,” he said.
The website features day-by-day navigation, allowing a reader to see the stories of the day packaged together by familiar sections. Updated breaking news articles throughout the day are showcased separately on a “Live” page.
Current subscribers to The Oklahoman have free access to Oklahoman.com. Print subscriptions start at $12 per month. Nonsubscribers may purchase access to the site as part of a complete digital suite for $15 per month or as a single-product purchase for $9.99 per month.
Let me see. $9.99 to read the same news stories that I can basically read for free over at NewsOK? Thanks, but I think I’ll pass. That is a worse deal than NetFlix. Good luck in the future.
I do kind of feel sorry for the person in the OPUBCO marketing department who got stuck with this product. That’s a no-win situation. You’d have better luck winning a land war in Asia or giving away free Obama bumper stickers at a gun show than you would making Oklahoman.com a success. Since that’s the case, we decided to come up with a list of possible ad slogans for the premium website.
Here are they are:
It’s been a week since Oklahoman reporter Heather Warlick blessed us with her award winning coverage of the fantasy dream throw-up-in-my-mouth marriage proposal. Now she’s back with coverage of the main course: the fantasy dream runway wedding:
The best part about this isn’t the cheesy video or trying to guess what Malorie’s aunt is GOING TO SAY when she DEFENDS!!!!! her niece in the comments section. No, the best part is that you can tell Heather Warlick read my drunken and confused post from last week. Check out the first paragraph of today’s follow-up story:
As newspapers lay dying, they continue to maintain their superiority complex when it comes to the topic of the internet. Just mention the world wide web in the presence of a print journalist and you can count on a soapbox rant about how the anonymity afforded by the medium is ruining public discourse and how the ease of publication is watering down the collective intellectual capital of society.
It is a good thing that this state’s largest print publication is around to set an example.
Patrick pointed out on Monday that The Oklahoman published their endorsement for President of the United States about eleven months prior to the election. They did it with an article that clearly communicated that it was the opinion of…well, every single person in the made up utopia of “Heartland.” But at least we know that it was written by…nope, they didn’t even give the author an anonymous handle like “Reaganisgod40.” Personally, I have J. E. McReynolds in The Lost Ogle’s office pool about the identity of the writer, but even if it seems obvious, no one associates their name with the loosely supported opinions.
This means the anti-Obama, slightly pro-Romney, diatribe can best be described as the prevailing wisdom of the entire brain trust of the most influential news organization in the 405. It was printed in the most heavily circulated edition of the organization’s weekly distribution. So, one would expect that it would not read like an ill-informed message board posting.
After the jump, we test that theory.
In a 1,500 word editorial in yesterday’s paper, The Oklahoman officially endorsed former Massachusetts governor Mitt Romney for president. The endorsement isn’t that big of a surprise. The Oklahoman has always leaned more towards the wealthy Chamber of Commerce Republican mainstream (a.k.a. the big business, anti-middle class hypocrites) rather than the Tea Party fringe (the social conservative wackos).
I guess what’s surprising is that the endorsement came on December 18th. At last check, the Oklahoma primaries occur in mid-March. That’s three months away. Can’t things suddenly change during that time span? For example, what if something crazy happened like Mitt Romney suddenly converting to Mormonism or documents being leaked to the press that he showed once supported government-enforced health insurance mandates and gay rights?
Wait. Mitt Romney has already admitted to those socialist, un-American beliefs and activities. Why in the world then would The Oklahoman endorse him? Well, because according to The Oklahoman, Romney is a self-made man, actually took the time to meet with their mysterious editorial board, and best of all:
Last Sunday, Travis Haney, the University of Oklahoma football’s excellent (really!) beat writer for the Oklahoman, used his column inches to warn athletes that they should think twice before using Twitter:
If I tweeted disparaging or sarcastic things about other newspapers and their writers, surely there would be consequences – either with my employer, or with them directly. What good comes from saying those things? “Dang…Iowa.” What good comes from that?
And, well, he’s right. I can’t think of many good things that can come from writing the words “Dang… Iowa.” Although, frankly, “Dang… Iowa” seems pretty innocuous to me and if that’s on the shortlist of problematic tweets than there’s probably not a huge issue to worry about but still… yes, Haney is right. Athletes should be careful about what they put on Twitter.
It’s just that… I have this nagging feeling I’ve heard this all before. After the jump I’ll try to remember where that was.
Thanks! Your message has been sent!