Buried somewhere in the 22 Immutable Laws of Marketing is the idea that anyone can attack the market leader, but that the market leader should never attack the products, people or services that rank below it. Leave it up to The Oklahoman to break one of those immutable laws. Here is a full page criticizing Fox 25 for their report on price hike of the Sunday paper:
(photo from Nate at Okay City)
I think that sound you just heard was the cork being popped from the bottles of champagne in the Fox 25 newsroom. Seriously, the Fox 25 news audience probably just doubled now that people know they have the ability to piss off OPUBCO.
If you ask me, the highlight of the ad was this:
Maybe our local broadcast friend should stick to reruns of Cops and TMZ and let journalists worry about reporting the news.
Yep, The Oklahoman does a great job of letting its journalists report the news. Kind of like when business reporter Don Mecoy reported that Aubrey McClendon was auctioning a portion of his extensive wine collection. Wait…they actually took down that story without any explanation. Oops.
Anyway, I will admit that I’m a bit salty that The Oklahoman went after Fox 25 before officially coming after us. You would have thought we would have got that honor first. Maybe they didn’t because most of their employees are fans of our site and read us daily, and they don’t want to have a mutiny on their hands. Or maybe it’s because we actually use Wimgo. Who knows, we’ll let you be the judge.