There’s a decent chance that a state question on alcohol reform will be on the Oklahoma ballot this upcoming November. Well, that is unless the King Joffrey of Beers gets their way.
On Wednesday, a Senate rules committee advanced Senate Joint Resolution 68. The apparently pro-consumer legislation would put a state question on the ballot to allow full-strength beer (a.k.a. good beer) and wine (a.k.a. stuff that makes you sleepy) to be sold in grocery and convenience stores. It will also allow Oklahoma liquor stores to:
A. Sell any item that may be purchased at a grocery or convenience store, as long as it doesn’t account for more than 20% of the establishment’s sales, which means you can buy salt, lime and red Solo cups at the same place you’re buying Tecate.
B. Sell refrigerated beer, which means you’ll no longer have to put three or four beers in the freezer to get it cold, then forget about one of those beers, and then spend the following morning cleaning beer slush.
SJR 68 does have some complicated rules regarding how beer is sold at the wholesale level and then distributed, but for the most part, it seems like good legislation that makes life a little easier for Oklahomans. Well, that is unless you’re part of a greedy corporation the owns a monopoly on the 3.2% beer trade. Check out this ad Budweiser recently ran in The Oklahoman:
Holy shit?! Senate Joint Resolution 68 will kick Budweiser of out Oklahoma? Can we vote “Yes” now? That’s awesome!
I’ve asked around, and this whole campaign is nothing but a scare tactic from Anheuser – Busch. They are horse pissed (get it?) that SJR 68 will eliminate 3.2% beer in Oklahoma. That strength of beer is so awful and weak that it’s essentially considered a food product in Oklahoma, which is why you can buy it at grocery stores, gas stations, drug stores or even from some guy’s ice chest while walking to an OU football game. It also means that the brewer can distribute their cheap, watered-down, flavorless product directly to retailers, thus eliminating a middle-man wholesaler. It’s a great deal for them.
With SJR 68, that will no longer be the case. All beer, whether it’s horse piss or Ogletoberfest, will be considered “alcohol.” As a result, companies like Budweiser will have play by the same the rules, and go through the same weird, regulated, extremely bureaucratic distribution channels as all other makers of beers, spirits and wine. That does suck if you made a killing off selling 3.2% beer, but guess what, nobody cares! This is actually a rare case when lawmakers are doing what’s right for the people and not protecting one greedy corporation.
That being said, we should probably remember one thing. Senate Joint Resolution 68, if passed, only puts this to a vote of the people. It’s not a done deal. That means:
A) Expect Anheuser – Busch to spend a lot of money advertising to the Daryls, Bubbas and Wandas that the gubment wants to take their beer.
B) Anheuser – Busch is campaigning against a constitutional state question before it’s even on the ballot. Screw them! That’s a bigger dick move than Bud Dry. You seriously don’t want the people of Oklahoma to even vote on the issue? Take one of those Bud Light longnecks and shove it up a Lime-A-Rita’s ass.