“Let our family build your family’s license plate!”
Nearly 16 months after he was indicted for being part of a multi-state theft ring, Dennis Lee – the face of those annoying Richardson Home’s commercials – has been sentenced to three years in the pen.
Here are some details via a Nolan Clay article with NewsOK.com:
At some point, Oklahoma homebuilder Dennis Lee became too caught up in his own success and the personal attention that came from those catchy commercials for his company.
“He felt like he was above the law,” defense attorney Scott Adams told a federal judge.
The attorney could give no other explanation for why Lee became involved in an interstate theft ring despite an “incredible heart.”
“I can’t rectify it,” Adams said. “I am still perplexed.”
Lee, 45, was sentenced Thursday to three years in federal prison for his role in the theft ring and for a weapons offense.
The company, which lost business after his indictment last year, will remain in operation.
Know what is perplexing? Claiming that a man who repeatedly stole from people “has a good heart.” His new nickname name should be “Mumble Hood.”
“We’re going to continue to build homes,” said Jim Johnson, general manager of Richardson Homes. “We’re continuing marching forward.”
The Tuttle-based company custom builds high-dollar homes and became widely known from its TV commercials that featured the catchy saying, “Let our family build your family’s home.”
Other Richardson Homes commercials were catchy because they used humor. One was about a ghost who didn’t want to leave a home. Another was about a man who was “feeling pretty good” because of all of his house’s amenities despite a zombie horde outside.
Wait a second… catchy?! According to the dictionary, that would mean the Richardson commercials are “instantly appealing and memorable.” Please show me on the doll how this is appealing:
Same with this one:
Perhaps Nolan should have used a more appropriate term like annoying, awful, and unavoidable. Just because some shady company drops hundreds of thousands of dollars on TV advertisements that make you cringe or change the channel, it doesn’t mean the ads are “catchy.”