Skip to Content
Everything Else

The $7,500 Fail Whale…

2:00 PM EDT on October 27, 2009

This past week, the Oklahoma Twitterverse became slightly unraveled when it was revealed that ODOT's new Twitter account was constructed by Saxum PR for $7,500.  From NewsOK.com:

State Transportation Department officials are touting their latest way to get information out about traffic and construction updates.

The department is using Twitter, a social networking site, to get information out about the agency and its work through tweets.

The department has picked up more than 500 followers since launching its pilot Twitter program earlier this month...

Tweets are monitored, and a general tweet will be posted if several postings inquire about certain conditions or delays, Gotcher said...