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There sure are a lot of white people in those BC Clark commercials…
Dec 20
2012
See that video up there? That’s the old animated BC Clark Anniversary Sale commercial. It’s the one you like. You know, the one you stop and watch whenever it comes on the air. The one that features the 1950s-style commercial jingle that you, your parents and grandparents all sing and know by heart.
Well, it seems like BC Clark is a Scrooge and doesn’t like that commercial. For many years now, they’ve all but ditched the original jingle for a series of “Anniversary Sale” commercials featuring random groups of people singing verses at the mall. The commercials are terrible. They don’t have any musical accompaniment and most of the people can’t sing. They’re about as enjoyable as a Jenni Carlson feature about fruit cake and candy canes.
The commercials also feature way too many white people. And by white people, I mean lots and lots and lots of boring plain white people. It’s like watching a Seinfeld episode inside an L.L. Bean catalog at the Oklahoma City Golf and Country Club. Seriously, check the commercials out. Count how many white people you see:
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Lose count? Don’t worry, I’m pathetic and did the research for you. Here are the results: Commercials: 3
Groups of People: 38
Total Singers: 130
White Singers: 126 (96.9%)
White Singers who know sign language: 2
Black Singers: 4 (3.1%)
Black Singers who know sign language: 2
Yeah, you read that right. According to our calculations, 96.9%* of the people in the BC Clark commercials are white. In other news, we live in a state that just voted to ban affirmative action programs. That’s comforting.
Anyway, here’s a little advice for the people at BC Clark. Not everyone in Oklahoma is white and goes to church in Edmond. Failing to recognize or promote diversity makes you look ignorant and dumb. If you’re going to make a terrible commercial featuring everyday Oklahomans singing your holiday jingle, make sure you represent all types Oklahomans. Or better yet, don’t make that commercial at all and just show us the damn cartoon with the song we like. That’s probably a better idea anyway.
*My stats may be off by a white person or two. We should probably hire a research assistant. Also, how much do you want to bet that Dan Gordon is frantically following black people in Twitter as you’re reading this?
At least Mitchener-Farrand actually have someone not pasty-white on THEIR commerical. (Kendrick Perkins) And they’re a lot less annoying.
I noticed this, too. This goes for almost all local commercials in Oklahoma. Yay, diversity.
Latinos? Asians?
Didn’t they have a gay black guy last year? That means they are good on minorities for at least 10 years. I bet TLO followers are at least 96.4% white.
That’s still slightly less white than the Minnesota T-wolves.
LL Bean? Don’t you mean J. Peterman?
Maybe there are just a lot more white people shopping at North Park on the day or days they shoot the commercials…
Or maybe that ratio reflects the makeup of their customer base.
Probably not. Let’s make it about race. In fact, I’ll bet they don’t even stock anything other than white people jewelry. The nerve..
That’s what this article is about: Obvious lack of diversity in their commercials. So it is about race, idiot.
No kidding? Based on the fact that the article( as you call it) uses the phrase white people or some form of white people, how did I ever miss that? You’re no idiot.
meant to say white people or some form of it 9 times. “9 times” being the key component..
If you believe the singers in the commercials were just random shoppers at North Park Mall, I have some rare Jim Traber rookie cards I’d like to sell you.
How do they select the singers? I honestly don’t know.
Are they not North Park shoppers? Let me rephrase that. Are they not North Park shoppers that meet certain dress code and personal hygiene requirements.
You’re annoying, go away.
Annoying because I’m asking a question? I really don’t know how the select their singers.
Why are you so angry?
I worked there many years ago, when they first came up with the idea for the singing customers commercials. Back then at least, it was just random people in the mall they talked into singing on camera.
Also, are we sure its North Park? Back in the day it was filmed in front of the Penn Square store
If it’s North Park, check the background of the commercials for perps running with purses. That should even out the race card issue.
In the original, is that Bobby Burbrage Lane singing?
No self-respecting black person would be caught dead singing in a B.C. Clark commercial.
For racial diversity, please see Mr. Spriggs BBQ commercial.
911!!! Sauce only, please.
Much like the author I can’t wait till the white person is extinct.
To be fair, 100% of the people in the animated version are white.
MORE BLACK SANTA EVERYONE. http://www.therealblacksanta.com/
We were filmed at Penn Square, not North Park. And for the record, my wife is Latino, and they still let us sing. BC Clark did not seem to mind.
upon further review 2 of the said black singers looked to be bi-racial so it’s down to 3 black people out of 130 = 97.69% tsk tsk tsk