Another failed Oklahoman experiment is being put out to pasture.
Yesterday morning, while its few remaining print subscriptions were being delivered to grandparents and bagel shops all over the metro, The Oklahoman quietly re-branded NewsOK.com as the Oklahoman.com, placing its longtime digital news brand into a static, redirecting, vegetative state.
For the last time in TLO history... via NewsOK:
The Oklahoman is combining NewsOK.com and Oklahoman.com into one website: Oklahoman.com. The NewsOK.com experience will now be found at Oklahoman.com beginning May 21.
The old NewsOK.com URL will now point to Oklahoman.com. The former Oklahoman.com is going away. The full print replica, also know as the e-edition, will remain available as before.
Basically, they got rid of that weird Oklahoman.com website and changed the name of NewsOK.com to Oklahoman.com? Make sense?