Last week, we acquired and published the pitch deck for Oklahoma's new marketing and branding campaign. It will apparently be released by Governor Kevin Stitt sometime in February, if – of course – he hasn't already changed his mind due to all the negative attention and feedback it's received.
In case you already forgot the forgettable, the campaign is built around the slogan "Imagine That." Here are some of the boring, unimaginative sample ads from the campaign's pitch deck:
Holy helvetica! I can't wait to see all the convention and tourism business that will drum up for the new OKC Convention Center:
"Wilson, where should the company have our next big convention?"
"How about Oklahoma City, sir? It was created in a single day!”
"Imagine that!"
You don't have to be one of Don Draper's secretaries to know that "Imagine That" is a boring slogan that lacks originality and creativity. In fact, the slogan is so unoriginal that the Oklahoma City Chamber of Commerce, via the Convention and Visitors Bureau, used it back in the early- to mid-1990s as part of a self-deprecating ad campaign to recruit convention business.